I haven't been this excited about work-out clothing since the first Stella McCartney for Adidas collection debuted. A few weeks ago I discovered the brand Work Out Life via Australian Vogue. Their first collection just launched on August 15th and I would love to add every single piece to my very small and random "work-out wardrobe".
It was created by Rebecca Quade and designed by ex-Stella by Adidas designer Ebru Ercon. The 60-piece collection is broken up into "Work", "Out" and "Life"
WORK: High performance, high impact apprel for the gym, yoga, running and spinning.
OUT: Medium to high impact chic performance wear with a mixture of more directional fashion pieces. Apparel able to transition from the workout studio to everyday life.
LIFE: Sophisticated basics and modern track suiting for those low impact activities.
For some reason I'm more open to wearing a touch of colour in my fitness apparel, and I think Work Out Life does a great job of using colour and print in a more sophisticated way compared to the eye-blinding neons that are popular in athletic wear right now. Even so, many of the floral or coloured pieces below are also available in black.
About WORK OUT LIFE:
WORK OUT LIFE is all about innovation, sport, fashion and the freedom to choose — this 60-piece trans-seasonal range and online site is an evolution of designer fashion meets sports/active wear. The combination of modern performance pieces, mixed with pre and post workout fashion options to match, allows the modern girl to go from her workout to her daily activities. Whether it's Bikram yoga, then coffee with friends or a business meeting — life is about choices and so is the range — there are no rules.The contemporary collection has been inspired by fusing performance pieces in prints and colour ways to reflect todays fashion world. The company has listened to the woman on the go... because we are "her" and we have made sure her needs are answered by introducing a range that takes her to wherever she chooses to BE today.
I can't even decide what to buy first.
Also, I'm about half-way through my month of Bikram yoga! I will post an update about how I'm doing soon.