Wednesday, March 4, 2009
(image of gareth pugh jacket from jak and jil)
thanks to gnarlitude, i thoroughly enjoyed these videos- gareth pugh fall 09 film and interview via showstudio.
i completely agree with what he says in his interview about wanting another medium of showcasing his clothes. i think films are a great way to extend the vision of ones work in fashion, just the same as retail environments do. i love visiting designers' flagships to see the interpretation of their label through an interior space. you have greater control over how things are viewed- everything down to how things are hung/displayed, music, colour, dressing rooms, smells, bags and packaging, etc. after working in retail for so long (in my humbly short lifetime) and being a designer myself, i can see the desire for ones work to be showcased in a way fit of their vision. i would imagine if i ever had my own collection, i would be extremely select about what boutiques carry it and how it was displayed. everything matters in creating a mood. some of my favorite retail spaces i have personally visited are richard kidd (rip), komakino version 2.0 (rip), raf simons (tokyo), diet butcher (tokyo), ann demeulemeester (tokyo) - actually a lot of stores in tokyo (so many interesting retail spaces), mandula (vancouver), rick owens (paris), and l'eclaireur (paris) so beautiful and intimidating i couldn't even bear to enter.
back to the videos- i was completely mesmerized. the music at the beginning (0:19 and 0:58) is reminiscent of kabuki, non? the sticks banging together? (haha- obviously didn't learn a lot about traditional japanese music on my trip) then it goes into some cult-like chanting? i love the movements of the model and the visual effects of the curling smoke- reminds me of dropping dye into clear water- how the colour curls and bleeds.
i'm thoroughly inspired and now i want to quit my job and just create amazing things that come from my head. why can't i do that. i am also feeling the urge to shave part of my head... i will feel the wrath of the boyfriend in the morning after he reads this!
i think i'm going to go watch the video again.