Wednesday, September 17, 2008

wtf?

excuse the detour from fashion, but i just saw this commercial about 5 minutes ago. the reaction it gave me was a combination between blood boiling anger and laughter. seriously? sure, high fructose corn syrup would be fine in moderation if it wasn't in every single processed food item! and even items that are advertised as "all natural"! (btw, 'all natural' means nothing because it is not a label or terminology that is regulated)



hfcs began replacing sugar in the 1970s and 80s in mass-produced foods. some think that because corn syrup production is subsidized, (while sugar is a taxed import), the us government 'pushed' for corn syrup to replace sugar. also, hfcs is cheaper than sugar cane, providing higher profit margins. some also think that the us government artificially inflated the price of domestic sugar to further force producers to use corn syrup instead of sugar.

coke even launched a new reformulated "new coke/coke II" in the 1980s when the replaced sugar with corn syrup, to compete with pepsi, who was out-selling them with their corn syrup formula. "The putative switch was planned all along to cover the change from sugar-sweetened Coke to much less expensive high fructose corn syrup (HFCS), a theory that was supposedly given credence by the apparently different taste of Coke Classic when it first hit the market (the U.S. sugar trade association took out a full-page ad lambasting Coke for using HFCS in all bottling of the old formula when it was reintroduced[39])." (wikipedia)

high fructose corn syrup is not the same as sugar. It is not natural. it uses a crap load of chemicals to get it to the point where it can become a sugar substitute (i won't bore you with the details). "HFCS has a low glycemic index because it is metabolized differently in the body than glucose. For this reason, it was thought to be a good sustitute for sugar. It bypasses the system in our bodies that tells us that we have eaten something and to stop eating because we are full, so it provides a lot of calories with no signal to stop eating. Fructose is twice as sweet as sugar, is less expensive, and metabolically encourages people to overeat." (yahoo)

omg- watching it again just made me more mad....

i could go on... if you are interested in your health and what is in your food, i urge you to do some googling...

also- there is another version of this commercial that is even a little more hilarious. two 'all american mothers' are at a picnic (how cliche) and one is pouring a neon red drink-like beverage... yes.. because that looks natural...

8 comments:

Yayer said...

I HATE THESE COMMERCIALS. I was appalled when I saw it for the first time. I saw the one with the Moms. I try to eat less and less processed foods and if I do I tend to buy them at the natural food store. I guess HFCS is probably screwed because there is such a movement towards natural and healthy foods so they need to make commercials to try and con ignorant Americans.

Once in a blue moon I have this thing for cola but around these parts they sell Mexican Coca Cola in glass bottles made with cane sugar. Tastes so much better.

livingthedream said...

oh god how I hate them as well.

cheers!

alice said...

What a weird-ass advert! Blah!

erica said...

ohhh i am SO pissed off!! i don't have tv, so i miss out on these industry-booster commercials. pork, the other white meat. beef, it's what's for dinner. the incredible edible egg. milk, it does a body good (disclaimer, i hate milk and am offended when people suggest that i'm not taking in enough calcium/protein). but HFC? this takes the cake.

i blame the corn subsidies mainly. first HFC, now ethanol. why can't the govt promote crop/agri-diversity? and what about helping smaller farms that provide food on a regional or local scale?

Erica said...

I had the same reaction and it looks like they're spending major PR dollars too (Time, IHT, Washington Post, etc...).

Stephanie said...

it was the first time i saw one of these commercials- i thought it was a joke or parody commercial at first! so appalling.

Stephanie said...

These are ATROCIOUS.

I watched the documentary "King Corn" this summer, and there is a bit where they try and cook corn syrup at home.

Just seeing what actually goes into it is enough to make you swear off the stuff forever.

(Non-indignant sidenote: I just stumbled across your blog and am adding it to my reader - so many good, interesting things. I'm so glad I found you!)

jenniferz said...

Add my name to the loooong list of people who DESPISE these commercials!

The one with the couple and the popsicle is disgusting ... after she sets him straight about how "great" corn syrup is, they chuckle like it's silly to question it's overuse. And the one with the moms at a party; the concerned mom is made to look like an idiot because she can't come up with a reason for being concerned about her child having too much corn syrup? A mom who wants to protect her child from obesity and other future health issues? How dare she!

The agency that came up with this publicity campaign for the corn growers' industry deserves an award for attempting to spin the product into something healthy and good for you, but they should also be ashamed of themselves for taking on the job. I guess it's just the same for them as making Big Oil out to be our friend and savior of the environment!

Let's give farmers more and more reasons to stop growing anything but corn; corn for fuel, corn for animal feed, corn for sweeteners ... hooray for corn syrup, the solution to all of our problems!